FORMATION OF A CSR INSTITUTE AS A METHOD OF INCREASING THE COMPETITIVENESS OF AN ENTERPRISE

Authors

  • H. Sakun О. S. Popov Odessa National Academy of Telecommunications
  • R. Almazov О. S. Popov Odessa National Academy of Telecommunications
  • H. Chernyaeva О. S. Popov Odessa National Academy of Telecommunications

Keywords:

corporate social responsibility, competitiveness, stakeholders, social institutions, strategy

Abstract

The theoretical and practical aspects of corporate social responsibility as a method of increasing the competitiveness of an enterprise are investigated. The theoretical and methodological foundations have been determined and proposals have been developed for the formation of the main provisions of the strategy for ensuring the development of the international competitiveness of domestic enterprises on the principles of social responsibility. The orientation of Ukrainian business in relation to trade vectors has been analyzed. It was revealed that despite the European orientation, the Asian market can become a parallel version of the analogue markets. It is proposed to develop transit infrastructure to increase the competitiveness of national enterprises.

Author Biographies

H. Sakun , О. S. Popov Odessa National Academy of Telecommunications

PhD, associate professor,

associate professor of management and marketing

R. Almazov , О. S. Popov Odessa National Academy of Telecommunications

master of management and marketing

H. Chernyaeva , О. S. Popov Odessa National Academy of Telecommunications

master of management and marketing

References

Борецкая Н.П. Участие государства в формировании национальной модели корпоративной социальной ответственности // Государственное управление. 2013. №4. С. 80–85.

Государственная службы статистики Украины / Официальный сайт Государственной службы статистики Украины. URL: http://www.ukrstat.gov.ua/

Кривоус В. Корпоративная социальная ответственность в контексте формирования партнерских взаимоотношений между государством, бизнесом и обществом / Журнал европейской экономики. 2016. Т. 15, № 2. С. 172-182.

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Published

2020-12-21

Issue

Vol. 1 No. 11(63) (2020)

Section

Статьи

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