THE INFLUENCE OF INTERNET MARKETING ON THE ACTIVITY OF THE ENTERPRISE

Authors

  • T. Tardaskina Odessa National Academy of Telecommunication O.S. Popova
  • O. Bondarenko Odessa National Academy of Telecommunication O.S. Popova
  • E. Balaban Odessa National Academy of Telecommunication O.S. Popova

Keywords:

Internet marketing, efficiency, enterprise, Internet marketing tools, e-commerce

Abstract

Defining existing approaches to terminology, identifying areas of Internet marketing and researching the possibilities of using its latest tools in marketing activities of enterprises to increase the efficiency of economic activity. -marketing.A study of modern tools of Internet marketing in the development of e-commerce in enterprises.

Author Biographies

T. Tardaskina , Odessa National Academy of Telecommunication O.S. Popova

Ph.D., Associate Professor of Management and Marketing

O. Bondarenko , Odessa National Academy of Telecommunication O.S. Popova

Ph.D., Associate Professor of Management and Marketing

E. Balaban , Odessa National Academy of Telecommunication O.S. Popova

undergraduate of the Department of Managementand Marketing

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Published

2021-03-22

Issue

Vol. 4 No. 12(64) (2020)

Section

Статьи

License

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