IMPROVEMENT OF THE METHODOLOGY OF EVALUATION OF TOURIST POTENTIAL OF THE REGION (ON THE EXAMPLE OF VINNITSA REGION)
DOI:
https://doi.org/10.31618/ESSA.2782-1994.2021.2.68.18Keywords:
tourist potential, regions, subregions, score, Vinnytsia region.Abstract
A point assessment of the tourist potential of Vinnytsia region was conducted on the basis of an improved method of assessing the tourist potential of the region. It is proposed to assess the tourist potential of the administrative districts of the region according to four criteria: geographical location, natural tourist resources, historical and cultural tourist resources, infrastructure. Each of the criteria also contains a number of sub-criteria, the selection of which will differ depending on the specific object (region) of the study. After conducting a point assessment of the tourist potential of Vinnytsia region for each criterion, the relevant maps were drawn up, which reflect the geospatial differentiation of tourist resources in Vinnytsia region. Based on the analysis of the components of tourism potential of each administrative district of Vinnytsia region, its final score was made, including in terms of selected subregions, which allowed to identify patterns of geospatial organization of tourism potential of the region, its zoning and improve efficiency.
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