THE INSTITUTIONALIZATION OF THE NATIONAL PUBLIC RELATIONS INDUSTRY IN ITALY
DOI:
https://doi.org/10.31618/ESSA.2782-1994.2021.5.68.32Keywords:
Public Relations, Communications, schools of PR, PR in ItalyAbstract
The article notes the main characteristics for different schools of PR (such as schools of the USA, Great Britain, France and Germany), but it is devoted to a retrospective analysis of the institutionalization of the professional public relations industry in Italy in the 1950s-1980s. The formation and development of the professional PR-community is considered through the prism of socio-economic and political conditions in the country.
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