GET-RICH-QUICK SCHEMES’ IMPACT ON PUBLIC PERCEPTION OF STOCK MARKET INVESTMENT IN KAZAKHSTAN
DOI:
https://doi.org/10.31618/ESSA.2782-1994.2021.2.73.120Keywords:
investAbstract
At this moment, only 1% of people in Kazakhstan invest in the stock market. Apart from the lack of financial education, the increasing number of seemingly legitimate fraudulent financial schemes influence the public’s perception of the stock market. This research investigates the public perceptions of investment fraud, the difference between stock market investment and financial schemes, and the consequences of confusing the two concepts. Through a survey and an interview, the research yields qualitative and quantitative data. Although the majority of the people (75%) are aware that the stock market is not a scam, a higher majority (89%) believe it is risky. Fraudsters often capitalize on the victims’ ignorance. Often get-rich-schemes are unlicensed, unregulated, and lacks transparency while offering a high amount of returns for a small investment. Therefore, raising the public's awareness will encourage them to engage in stock market investing and avoid being scammed.
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