ADVERTISING ON THE INTERNET - A NEW INFORMATION TECHNOLOGY THAT LEADS US TO...!?

Authors

  • O. Dvoryankin Moscow MUR RS Kikot university

Keywords:

advertising, Internet, information security, information technologies, human, psychology, influence, subconscious, emotions

Abstract

The article provides information about advertising on the Internet. Its types, forms, characteristics, features, as well as positive and negative aspects are considered. The possible development of Internet advertising in the future is presented. 

Author Biography

O. Dvoryankin, Moscow MUR RS Kikot university

candidate of legal sciences, lecturer at the chair of information security

References

Gurevich, P. S. Sociologiya i psihologiya reklamy v 2 t. Tom 2: uchebnoe posobie dlya vuzov / P. S. Gurevich. – 2-e izd., ispr. i dop. – Moskva: Izdatelstvo Yurajt, 2020. – 236 s.

Vidy reklamy v internete: osobennosti, kak ee vybrat i izmerit effektivnost. [Elektronnyj istochnik]. URL: https://blog.calltouch.ru/kakie-est-vidy-reklamy-vinternete/ (data obrasheniya: 25.08.2021).

Vidy internet-reklamy. [Elektronnyj istochnik]. URL: https://webcom.academy/articles/internet_marketing/v idyi_internet_reklamyi/ (data obrasheniya: 25.08.2021).

Vidy reklamy v internete. [Elektronnyj istochnik]. URL: https://postium.ru/vidy-reklamy-vinternete/ (data obrasheniya: 24.08.2021).

Vidy reklamy v internete. [Elektronnyj istochnik]. URL: https://amdg.ru/blog/vidy-internetreklamy/ (data obrasheniya: 24.08.2021).

Vidy internet-reklamy: instrumenty dlya raskrutki v Seti. [Elektronnyj istochnik]. URL:https://promo.ingate.ru/publications/vidyreklamy-v-internete/ (data obrasheniya: 24.08.2021).

Vidy reklamy v Internete dlya prodazhi tovarov i uslug. [Elektronnyj istochnik]. URL:https://marketing-notes.ru/vidy-reklamy-vinternete (data obrasheniya: 24.08.2021).

Zhilcova O. N. Reklamnaya deyatelnost: uchebnik i praktikum dlya vuzov / O. N. Zhilcova, I. M. Sinyaeva, D. A. Zhilcov. – Moskva: Izdatelstvo Yurajt, 2020. – 233 s.

Konovalenko M. Yu. Psihologiya reklamy i PR: uchebnik dlya vuzov / M. Yu. Konovalenko, M. I. Yasin. – Moskva: Izdatelstvo Yurajt, 2020. 393 s.

Popova A. V. Vliyanie reklamy na psihiku sovremennogo cheloveka / A. V. Popova, N. V. Borodacheva. // Yunyj uchenyj. – 2019. – № 3.1 (23.1). S. 80-81.

Kak reklama vliyaet na lyudej. [Elektronnyj istochnik]. URL: https://interesko.info/kak-reklama-vliyaet-na-lyudej/ (data obrasheniya: 24.08.2021).

Vliyanie reklamy na soznanie cheloveka. [Elektronnyj istochnik]. URL:https://salesuper.ru/article/vliyanie-reklamy-nasoznanie-cheloveka/ (data obrasheniya: 25.08.2021).

Vliyanie reklamy na cheloveka s tochki zreniya psihologii. [Elektronnyj istochnik]. URL:https://sunmag.me/sovety/17-03-2014psikhologiya-reklamy-priemy-vozdejstviya-reklamyna-cheloveka.html (data obrasheniya: 25.08.2021).

Vliyanie reklamy. [Elektronnyj istochnik] URL:https://www.grandars.ru/student/marketing/vliya nie-reklamy.html (data obrasheniya: 25.08.2021).

Informacionno-spravochnyj portal «Industriya reklamy» [Elektronnyj istochnik] URL:http://adindustry.ru (data obrasheniya: 25.03.2021).

Nikolaeva Yu.D., Agadzhanova K.E. «Vliyanie reklamy na psihiku cheloveka» zhurnal «Novaya nauka: ot idei k rezultatu» [Elektronnyj istochnik] URL:https://elibrary.ru/item.asp?id=27329166 (data obrasheniya: 25.08.2021).

«Internet-reklama» Informacionno-spravochnyj portal «Industriya reklamy» [Elektronnyj istochnik] URL:https://adindustry.ru/internet-advertising (data obrasheniya: 25.08.2021).

«Osobennosti Interneta kak kanala rasprostraneniya reklamy» [Elektronnyj istochnik] 1. URL:https://studwood.ru/537029/marketing/o sobennosti_interneta_kanala_rasprostraneniya_reklam y (data obrasheniya: 25.08.2021).

«Teoreticheskie osnovy issledovaniya internet-reklamy kak instrumenta prodvizheniya kompanii. Specifika internet-reklamy» [Elektronnyj istochnik] 2. URL:https://studbooks.net/820768/marketing /teoreticheskie_osnovy_issledovaniya_internet_rekla my_instrumenta_prodvizheniya_kompanii (data obrasheniya: 25.08.2021).

«7 vidov reklamy v internete», bloger

«Ryzhij» [Elektronnyj istochnik] URL:https://zen.yandex.ru/media/id/5adeebbb8c8be3e c66de80f3/7-vidov-reklamy-v-internete-5adeee1e482677a0d28d8ac1 (data obrasheniya: 25.08.2021).

Published

2021-10-10

Issue

Section

Статьи