SPECIFICITY OF CREATING HEADLINES FOR PR-TEXTS ON TOURIST TOPICS IN INTERNET EDITIONS
DOI:
https://doi.org/10.31618/ESSA.2782-1994.2021.1.74.130Keywords:
title complex, types of titles, PR-text, types of PR-texts, press release, press announcement, online edition, tourist topics.Abstract
The article considers the importance of the stage of writing headlines in the process of preparing PR-texts on tourism, indicates the features of creating titles of different types of PR-texts published in online publications, identifies factors that affect the reader's attention and facilitate the perception of the title. When promoting a tourism product on the foreign market, it is important to adhere to the principle of conformity. This means that the image that is promoted on the market must correspond to the level of development of society, so as not to irritate the client by the inconsistency of the created image with the real state of the tourist area.
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