ARABIC BORROWINGS IN THE ASPECT OF INTERCUITERAL COMMUNICATION

Abstract

Currently, a new linguocultural direction has emerged in the system of modern linguistics - cross-cultural analysis. If intercultural communication is a phenomenon that affects communication in general, on its dynamics in a positive or negative aspect, then cross-cultural communication provides special relationships between peoples, conditioned by ethnocultural values and norms that lead to significant changes in various spheres of society, including number and language changes. The cross-cultural approach in linguistics focuses on the study of the conditions and sphere of the language in which its system and structure exist and develop. In this respect, the most illustrative and profitable process is borrowing. If earlier in the characterization of a foreign language unit the main emphasis was placed on its systemic properties, now they are increasingly talking about the linguocultural aspect of a foreign language word.