EPISTEMOLOGY OF INNOVATION AND DEVELOPMENT OF BUSINESS ENTITIES

Abstract

The conceptual apparatus of the categories «innovation» and «innovative development» is investigated in the article. Innovation is defined as a sphere of free ideas, covering the issues of organizational and methodological provision for continuous improvement of the enterprise activity, reproduction of rules and regulations governing the development and dissemination of innovations for the development of economic systems. It is substantiated that the essence of innovation is revealed through the processes of informatization and intellectualization with provision of the development of economic, social and information systems. Factors for ensuring the implementation of radical innovations are identified, namely: values (standards, priorities), procedures (formal, informal) and resources (tangible, intangible). The expediency of optimizing the model of enterprise organization on the basis of the development of a personalized parameter – the organizational code is determined. It is substantiated that the main idea of constructing the model of innovation management is the trinity of factors of balanced development, namely: understanding of the real situation, formation of expectations and development of necessary measures. The importance of imitation in the formation of the strategy of innovative development is determined and the stages of transformation of the organizational business model are described. The strategy of innovative changes focused on sustainable business development is proposed, which contributes to increase its efficiency and effectiveness. Emphasis is placed on the use of big data technology as an alternative to traditional database management systems, which contributes the efficient use of big amounts of data, stimulates the development of various management solutions and increases the ability to consider and evaluate alternatives to enterprise development. Innovation is identified as a central factor in the digital transformation and a priority of digital business development that is a new principle of efficiency and contributes to expand the target audience with increasing the scale of value proposition.