RISKS OF SOCIAL RESPONSIBILITY OF PHARMACEUTICALS COMPANIES

Abstract

. The aim of the study is to identify the risks inherent in the socially responsible activities of pharmaceutical companies. Materials and methods: analysis, synthesis, expert survey. A list of risks that may arise from the implementation of socially responsible activities by the subjects of the pharmaceutical industry has been identified. Classification characteristics of risks of social responsibility of pharmaceutical business are determined. A survey of experts on the importance of certain types of risks of socially responsible activities of pharmaceutical companies was conducted. It has been proved that, in addition to having significant strategic advantages in carrying out socially responsible activities by pharmaceutical companies, this activity has a significant list of risks. These risks it is necessary to identify, reveal, estimate and operate them for increase in efficiency of social responsibility of pharmaceutical business. It has been established that a certain range of risks of social responsibility are not manageable, they cannot be avoided, and their existence is due to objective laws for the development of the pharmaceutical business and the desire of pharmaceutical companies to improve their own reputation and competitiveness. Key words: social responsibility, risk, identification of risks, risk management, pharmaceutical company.