PUBLIC DIPLOMACY IN CONTEMPORARY RESEARCH DISCOURSE
Ключевые слова:
public diplomacy, people`s diplomacy, Central Asia, cultural diplomacy, state image.Аннотация
The article analyzes the current research comprehension of public diplomacy and options of practical application of this phenomenon as an additional resource of international interaction.
The author traces back the evolution of the concept "public diplomacy" in American scientific discourse and the specific features of recourse to it in scientific-practical rounds other states.
Taking into account an increasing role of public diplomacy formats in achieving foreign policy objectives and in constructing an international positive image of states, the author makes an attempt of assessing the potential and recsourses of public diplomacy of Central Asian states and their practical steps in the given field.
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